Borderlands 2 Review Bomb on Steam Met with new Policy

Valve has addressed an unfolding controversy involving review bombs of Borderlands 2 on Steam. The review bombs come as a result of the news that Borderlands 3 will be a timed exclusive for the Epic Games Store on PC. Valve has introduced a new “off-topic” tag for reviews to address the issue.

Borderlands 2 Review Bombs

Borderlands 3 Controversy

The controversy regarding Borderlands 3 is a bit convoluted. In short terms, Gearbox, the developers of Borderlands 3, have announced that the game will be available only through the Epic Games Store on PC for roughly six months. The game will still be available through normal retailers for consoles.

Some people have taken issue with this, stating that they feel as though Epic is unfairly competing against Steam, a larger PC content delivery system. To voice their frustrations, they’re review-bombing Borderlands 2 on Steam to announce their distaste. However, these reviews have nothing to do with the content of this earlier game.

Valve’s Response

Valve, graciously, has taken the situation in stride. They’ve implemented a new system to tag reviews as “off-topic”. In the case of the Borderlands fiasco, the off-topic reviews simply don’t relate to the content of the game. People looking to make a purchase based on a game’s merits don’t need to be caught up in weird reviews about digital content distribution.

This is a great opportunity for Valve to indicate that they are serious about preserving the integrity of their user reviews. After all, many consumers rely on the user reviews to tell whether they would enjoy a given game. People abusing it muddy the waters as to what’s good and what’s not.

Brand Loyalty

Largely, it appears people upset with Epic Games and Gearbox feel as though Steam is some kind of “default” for PC game distribution. However, this isn’t the case: Steam is simply the largest platform. Valve is no more friend to a consumer than any company selling goods. As such, outrage over a game’s distribution rings unusual, in the least.

In broad strokes, consumers’ speed to condemn a strictly lateral move from one digital storefront to another is odd. Downloading a launcher and using it to purchase a game is a bit annoying, sure, but it’s hardly ruining the experience. Boycotts over such a miniscule inconvenience ring a bit hollow.

Other concerns, such as the idea that Epic Games is somehow a greedy corporation just trying to grab your cash, are even more odd. Epic is no more or less “greedy” than Valve. They’re both just trying to sell games.