Instagram is primed and placed to make the next big social media step forward and dethrone Youtube. At a fancy event in San Francisco, the company announced it will begin allowing users to upload videos up to 1 hour in length, up from the previous 1 minute limit. Instagram TV plans to house the new longer-form videos from star content creators, Instagram is launching IGTV. All this potentially game changing content will be available from a button atop the Instagram home screen, IGTV will spotlight popular videos from Instagram celebrities.
What is getting most excited about this is the logo. It has the classic Mtv’s TV lettering attache to the IG logo. This indicated all I need to know about this. It says we don’t know what this, where it will go or what we will see but its gonna be cool. This could open the door for really interesting and creative content that isnt set out to make a profit or sell ads but for real creative expression.
“It’s time for video to move forward, and evolve” said Instagram CEO Kevin Systrom on stage at the event. “IGTV is for watching long-from videos from your favorite creators.” This could mean no waiting for shows to go through market research or producers to get green lit, just shoot and show. Its gonna be fun.
IGTV will let anyone be a creator, not just big name celebrities. People will be able to upload vertical videos through Instagram’s app or the web.
In the IGTV hub, viewers will be able to swipe through a variety of longer-form videos. Or a quick swipe up to visit a Browse tab of personally recommend videos, popular videos, creators they’re following. It will also feature the option to continue watching previously started videos. Users will also get callouts from the IGTV button alerting them to new content.
The Final Thought
Instagram TV videos will include link-out options allowing creators to drive traffic to their own websites and stories. The details on monetization are yet to be confirmed. It is clear that this sort of platform would be a direct competitor to sites like youtube. Users might be able to explore the hub later today. Take note, The entertainment and social media world just changed.
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